FRESHJIVE WTFIRGO Los Angeles. Freshjive is a streetwear brand from Los Angeles founded in 1989 by Rick Klotz. The brand takes influence from L.A. and Southern California culture, along with commentary on socio WTFIRGO Los Angeles. Freshjive is a streetwear brand from Los Angeles founded in 1989 by Rick Klotz. The brand takes influence from L.A. and Southern California culture, along with commentary on socio-political issues.