The London Trading Company - Home Page London Trading Company, Town & Country, Southern Traditions, Barbour, Le Chameau, Beretta, Dubarry, Filson, Stehmann, Rails, CP Shades, Wilt, Southern Tide, Smathers & Branson, Made in USA, Safari, Sporting Lifestyle, Hunting Apparel, Polos, Collegiate, Southern, Waxed Cotton, Bow Ties, Tee Shirts The London Trading Company offers specialized products ranging from traditional country apparel, to fine sportswear, to classic southern style.