Reeve Store Equipment Co - Retail Store Fixtures and Components store fixtures, point-of-purchase, POP, P.O.P., merchandising, retail, custom metal, stock components, fixtures, custom metal fixtures, custom finishes For 75 years, Reeve Store Equipment Company has produced a dependable line of stock store fixture components utilized by countless retailers, woodworkers and designers. Today we offer even more?custom metal fixtures built to your specifications and custom finishes to match your design. The following is a small sample from our portfolio of innovative custom metal products.