UbU Clothing – pack your personality™ UbU is an expressive women’s fashion line, designed for comfort, travel, flexibility and style, for women of all personalities. Each garment is unique, just like everyone who wears UbU. UbU is an expressive women’s fashion line, designed for comfort, travel, flexibility and style, for women of all personalities. Each garment is unique, just like everyone who wears UbU.