Applied Concepts – Automotive Phone Skills Training Sales Service Parts – The Auto Industry's Authority for Phone Skills Training & Development Applied Concepts specializes in automotive skills training, enhancing dealership performance through effective communication programs, personalized coaching, and real-time call analysis. Transform cus Backed by over 35 years of experience, Applied Concepts is committed to supporting your strategic objectives and getting you ahead of the industry’s change curve. We provide sales and performance training and coaching for employees of auto dealerships to improve the way they connect and communicate with customers.