Zeta Global Zeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement. Zeta Global is a big data and analytics company that helps leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses Big Data, advanced analytics and machine learning to power marketing programs for hundreds of Middle Market and Fortune 500 brands.