Des General Trading P.L.C - Safety and quality go hand in hand. DES General Trading PLC was founded in 1990 by Owner and General Manager Desalegn Tesfai. DES General Trading was founded with the vision of eliminating the import of household items and satisfying existing demand by manufacturing affordable high-end quality household products here in Ethiopia. Observing gaps in the supply of quality household and building materials, and utilizing favorable market situations (such as duty and tax exemptions on imported goods), we took the market into our hands and sought to become the leading manufacturer of plastic and stainless steel household items in the country.