Lifeguard Apparel Est. 1952 | Swimming Accessories Sweatshirts - Hoodies Lifeguard, Apparel, Sweatshirts, T-shirts, beach towels, hats, tote bag, men, women, kids, youth, boys, girls Official Store of the Lifeguard Brand. Shop now for Men and Women Lifeguard shirts, shorts, pants, swimwear, sweatshirts, hoodies, tanks, whistles, rescue and training equipment and more!. Our online store carry carries our officially licensed lifeguard apparel line, with all beaches including, miami, beach, florida, virginia, montauk, pulovers, zip, up, vegas, las, los, angeles, santa, monica